Twisted Mind

Branding, Website, logo

The Who: Twisted Mind is the web development shop of Jason Seifer, a software developer, podcaster, screencaster and beer geek in Orlando, Florida.

The What: Jason needed a brand look and website for his new shop. The only requirement was that the logo and site feature a puzzle.

The How: Twisted Mind is aptly named for Jason’s quirky personality, so we built a brand to match. Playing off of the puzzle theme, we referenced a type of wooden joint called a mortise, which is a hole, groove or slot into or through which some other part of an arrangement of parts fits or passes. In this case, the “T” and “M” come together to form Twisted Mind’s logo. The design for the website followed suit by using an unorthodox grid system to display content and abstract illustrations to depict Jason’s services.