Club PA

branding

The Who: Penny Arcade is an entertainment media company with various properties, including the Penny Arcade comic, Pinny Arcade, PAX, PATV, PA Report, The Trenches and Child’s Play.

The What: Penny Arcade needed a logo to represent the society and celebrate the return of Club PA.

The How: I pulled inspiration from the iconic feuds over the years between Gabe and Tycho. The violent altercations ended with a gold watch being awarded to the victor. The logo mark is inspired by the gold watch and the elite status it represents.